Monday, 30 June 2008

Dare Day

The big move for dare happened on Friday and the producers briefed the Oxymorons and Ian Fooks to devise a quiz for 150 people. Straight away we thought, quiz? Boring, so our minds started to walk and we produced something more fun. However, the word logistics came in to play and our original idea was toned down, which was a fair move. The day before the quiz and it was all still in our heads and nothing actually written down, you can just imagine the look on the producers! We bashed out a late one and managed to get it all done. Friday came and so did the rain (for a few minutes) so we all headed back to work for food and then made our way down to the Slug & Lettuce. The quiz went really well and everyone enjoyed it. A big shout out to everyone who made it happen. You know who you are. x

Friday, 27 June 2008

Gabriele Skelton

On Friday, the Oxymorons went to the Gabriele Skelton grad day, not 100% sure what or who to expect. We arrived and were told we will have 20 minutes with each agency, like speed dating but better. We had the pleasure of showing our book to Glue, Profero, Grand Union, Good Technology and Chemistry. Constructive criticism is what we aim to get from our crits and we certainly received it. One comment that stood out was from Glue, "Strategically the book is solid and better than some of the people who have been in the industry for longer. The executions need to be clearer but that will come in time." Our aim was to graduate with a good strategic book, and it's always nice when it gets pointed out.

Thanks again to Profero, Glue, Grand Union, Good Technology and Chemistry for some good feedback. Hopefully see you all soon. A final thank you to Julie and Helen (Gabriele Skelton), who organised the event. Well done. x

Meeting Room (Profero, Glue, Grand Union)

Matt Powell from Profero and Lisa Blytham-Wood from Good Technology

Little Treats

Tuesday, 17 June 2008

The Future's Bright, the future is ...

Orange is reportedly ditching its classic "future is bright" strap line but with an 80s and 90s nostalgia revival in full flow, is this the right move? There comes a time when every brand needs a change and it is normally because the consumers are moving on. However, Orange has been consistent with their advertising and brand awareness and it is a surprise to see they are changing the line. From the other end, it will be interesting to see what they come up with.

So, what do you all think the line should be? Please post them via the commenting.

Wednesday, 11 June 2008

The Oxymorons meet the Legend John Bartle

Another day at Dare and this placement is getting better by the day. Today we had the pleasure of listening to, two advertising gurus. The lecture was on 'How to start an advertising agency' and who else better to do it then John Bartle and Mark Collier. It was a truly amazing time and we have learned a lot.

Monday, 9 June 2008

Degree Show 2008 - Bucks New Uni

Our display, where country meets city. It took a lot of time and effort to do but in the end it was worth it. We always strive to be different and we certainly achieved this on the night.

Business cards can be very boring. We decided to use the images that we have captured over the past two years that we have been together for. Through the images you can see that we have travelled and also gain an understanding of what the oxymorons are about.

Pigeon cam. We decided to add a 'Live' element to our display, so we filmed people looking at our work and showed it back in front of them on a screen. Proved to be very popular, especially when they realised where the camera was hidden.

The Oxymorons pull in a crowd.

2008 Bucks New Uni - Advertising Course