Orange is reportedly ditching its classic "future is bright" strap line but with an 80s and 90s nostalgia revival in full flow, is this the right move? There comes a time when every brand needs a change and it is normally because the consumers are moving on. However, Orange has been consistent with their advertising and brand awareness and it is a surprise to see they are changing the line. From the other end, it will be interesting to see what they come up with.
So, what do you all think the line should be? Please post them via the commenting.
So, what do you all think the line should be? Please post them via the commenting.
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1 comment:
'Orange, another way for your
5 a day'
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