The art of la subliminiminal

The Sony Ericsson ATL campaign keeps on popping up at the moment in the london newspapers and it is the image with the whale. It leaves us wondering how much do people read into press ads? Under recent topical issues whale poaching in China has come under a lot of fire from activists such as Greenpeace and I feel that for us it walks that line...and We're sure very naievely.

Being the controversial emotionless little bastards we are, it didn't offend us and I'm sure no one else was on the phone to the ASA but this was mearly an example for us to make a very simple point. Does anyone give a monkey's about press? We know the answer. I was observing a man on the tube this morning (stalker!)and I was waiting for his eyes to hit a macains advert top right of the page but none of it. Not even a glance...desensitised....

Sorry mother. On the topic here (If you have not already seen it) is a story telling experiment, courtesy of digital and Jonathan Harris.