These comments are the sort that spurs us on to move forward and not settle down too early. Work has been hectic moving from brand to brand keeping us on our toes, learning the different tone of voices and noticing certain clients are more daring than the others are. With only 24 hours in a day, finding time to work on our book together has been hard. We just go off and work on the book ourselves and then when we get a few minutes on the train, during lunch or even whilst in the toilet we discuss our thoughts.
We have not posted any work up before, no particular reason. A complete new book is what we are aiming for over the coming month, and we have a list of strategies that we felt like sharing. Please feel free to leave your ‘constructive’ feedback so we can take these further.
Cup-a-soup - Your mother does not care for you anymore
P+O ferries - Retirement homes are pricey
Tetley tea - Silence in a world of noise
Blockbuster - Home teaching
Trespass - It's ok...You're alone
Caterpillar - Get a job your Dad would be proud of
Boots No7 - Prepare for a world of HD
Doc Martins (School shoes) - When your Child has bigger beliefs than school
Lonsdale - Villains are cooler than heroes
Sure - Fools your body
Brut - Goes places wet flannels won't
Hoover - Only a Hoover Hoovers
J2O - Drink and drive
Donor - You've got the guts, don't waste 'em
Evans Bike Shop - A cleaner way to travel
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6 comments:
love the boots one, great stuff. funny, we're working on P&O for our book as well.
Sure is another winner, nice way of looking at it. hoover seems boring and j2o obvious. but i'm sure you'll find 6 in those that can be pushed into campaigns.
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Fair comments Wal. Appreciated.
Our Hoover strategy was based around the fact that people call their vacuum cleaners 'Hoovers'.
This was irritating us, so we dreamt up the 'Hoover complex'. The branding campaign would have a sarcastic tone and was more to reclaim its space as the original.
J2O is one of the last remaining bits from our Uni book so I think it would be refreshing if we just dropped it.
Breathe easy
RGM
hi guys,
cheers for your comment.
we are interested in anything really, as long as the person is creditable and from a good agency what ever they specialise we dont mind. Any feedback is good feedback.
How are you guys getting on?
em
I like the boots one (because it scares me) and the 'Mustard - The English ain't bland' one because it would annoy my portuguese boyfriend.
Oh and i like this one too 'Sure - Fools your body'. It instantly conjures up loads of execution ideas.
Great article. Excellent writing. I love to read articles that are informative, Thanks again for a nice site.
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